Pity
the bank!
My bank, Westpac NZ made a mere $441
million profit in the last six month. This is up by only nine million
over the same period last year. The unfortunate bank had to find some
way of making more money. They used to have a nice, smiling young
woman who greeted you when you entered the bank, help to direct you
to someone who could solve your problems, and sometimes she solved
problems herself. She made appointments for you. You, the customer,
felt good about being welcomed. As a cost cutting measure this person
was replaced by a mannequin, unsmiling, unhelpful, somewhat
ridiculous, standing in front of a computer that seems to serve no
useful purpose, but then it probably doesn't cost much, there are
many discarded computers lying around. I needed to discuss a matter
with someone who had the authority to help me, but there was no one,
apart from the unsmiling mannequin to talk to. The few staff who were
around made a great effort to ignore me. Never mind, I thought, these
days you communicate by phone and email. I can't phone my branch of
the bank directly, I had to call a call centre. They didn't answer.
Talking to customers didn't seem to rank high priority. OK, I
thought, I send them an email and ask them to ring me when they could
spare the few minutes from their precious time. No one rang back, but
two days later I received an email that did not solve my issue. Back
went my email, and four days later, I did get a call from an accounts
manager, my problem was solved, but not to my satisfaction, but with
the additional cost of $400. By then I did manage to get an
appointment with a real human being, a helpful young woman in my
branch of the bank, and she solved my issue and a number of other
issues I didn't know I had, in a few minutes. She explained that
though they are busier than ever, the bank cut staff by a significant
number, so they are all too busy to attend to customers. Within
living memory there was such a thing as a bank manger, who made a
point of personally knowing his customers. Such bank managers are
things of the past. We used to have accounts mangers, whose job was
to look after your accounts should they need some looking after.
These days staff don't stay long enough in a job to get to know their
clients. Hang customer service, customers are numbers, suckers who
contribute to the corporate profit of the institution. This is the
face of corporate capitalism. I know that I can't complain, that
compared with the New Zealand banking system, those in other parts of
the world are worse, but it used to be better, and only the drive to
increase the dividends to shareholders accounts for this decline.
Perhaps one of there days public companies will compete to satisfy
the needs of their customers, and not only to fleece them for
increased profits.
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